Victoria DeAnda–Rich

Maintaining a voiceover career is never a walk in the park. Whether you are a newbie to the voice acting industry or have been at the craft for some time, staying competitive is crucial.

Fortunately, the online landscape continues to provide excellent opportunities for voiceover professionals. The right e-marketing moves can give your voiceover business enough opportunities for market grown and extensive customer reach.

The following e-marketing strategies are valuable in promoting your voice acting talent online.

Valuable E-Marketing Strategies for Your Voice Acting Career

1. Newsletters. A well-crafted newsletter can help you bring in new clients and retain old ones. By sending regular newsletters, you are communicating your continued presence in the field. You are also promoting the versatility of the voiceover services you offer.

2. Search marketing. If the internet is your primary source of clients, then you have to be found in the search engines. This manner of e-marketing takes into account search engine optimization, landing page optimization, PPC, and others.

3. Online PR. This is a good way to establish online presence or introduce yourself as a budding voiceover professional. Online PR requires building relationships with the media and ensuring that you are included in the conversation. Writing press releases on new offerings can be one way to take advantage of this e-marketing method.

4. Guest posting. If you have become a stable name in the voice acting business, you may pursue guest posting opportunities. This is a good way to network with fellow voice actors as well as to share what you know about the field and the trends that influence voiceover careers in the present time.

5. Social media. Any voice actor can benefit from the popularity and reach of social media as an e-marketing tool. A crucial tip is not to spend too much time on social media. This might end up disrupting your work on developing new voiceover skills and not networking with the right people.

Knowing Which E-marketing Scheme Works is Crucial for Your Voiceover Career 

There is no hard and fast rule to follow when it comes to promoting your voice acting skills through e-marketing. You may find that one or two strategies bring the most optimal results or that certain strategies work best for specific voiceover customers.

The important thing is to always be on your toes and to evaluate which e-marketing tools bring the most opportunities for long-term voice acting work.

Are you planning to make more out of your voiceover capabilities? Nowadays, people are able to make a living out of their pajamas while working from home, and doing voiceovers has proven to be one of those careers.

But like any other career, voiceovers have been linked to some misconceptions. The following are the five myths about a voiceover career and some of the truths behind them.

1. You cannot find good voiceover offers where you are.
   

The truth is, you don’t need to camp out in a bustling metropolis in order to secure offers. Of course, market matters a lot when it comes to advertising your skills, but the Internet has shrunk the distance between seller and consumer in recent years. If done right, you can have the rest of the globe as your voice acting market.

2. You have a good voice.
   

Unfortunately, a beautiful voice is just the bare minimum in terms of voice acting requirements. Even if you’re capable of impersonating many kinds of voices, this will not instantly translate to job offers. However, professional training and lots of practice can give you that edge among all the others.

3. People are telling you to pursue voiceover work.
   

If others are telling you that should do voice-overs, perhaps they are right. But your natural speaking voice is different from the kind of voice which you will be producing for projects. If you think you have it in you to start taking on projects, you also have to be familiar with your acting voice.

4. You don’t need a good area for recording.
   

Auditions are make or break moments, and voice acting auditions are no exception. A professional recording studio, with ample equipment and soundproofing, can help you produce a clear-sounding demo material. This helps in building your confidence as a new voice actor, too!

5. The work is easy.

No work is ever easy, except if you are planning to produce sloppy results. Voice-acting is meticulous and challenging, but it can also be fun! Try not to be too relaxed with your efforts, but don’t stress yourself out either. Voiceovers are never easy, but if you love what you do it will be easier for you to deal with almost anything.

If these myths have been keeping you from doing what you love best, maybe now is the time to convince yourself to finally try voice acting.

Whichever kind of career you pursue, preparation is key. To get to where they are voice actors have had to train, practice, and invest in more than just sheer talent. By getting down to these myths about a voice-over career, you can see more clearly what you need and how to get things done as a budding voice-over professional.