Marketing is essential to any business’ livelihood. If you don’t tell people what you have to sell, no one will buy it from you. The problem with marketing is that it takes time, and that time can be hard to find when you’re working on projects for clients. Waiting until you need more clients to market can slow down your revenue because it takes time to bring in new business. You must always be filling the funnel with prospective clients, so you don’t end up with no income.
A Marketer for Your Voiceover Business
So, should you hire a marketer for your voiceover business? It depends. If you have the time to market your voiceover business, then no, you don’t need to add the extra expense a marketer would cost you.
However, if you don’t have the time, you should consider it. A marketer has the experience needed to attract prospective clients and knows how to convert them. The return on investment you could see with hiring a marketer can be positive, and that means only good things for your voiceover business.
What you need to also consider is your current bandwidth. Are you able to take on more work right now, if you do have an influx of it come your way? If not, you may want to hold off on a marketer until you have more time to take on more work. This doesn’t mean you shouldn’t market your business, though. It means you probably should continue to market as much as you can in the meantime. This way, you may get one or two new clients come along that will keep you steadily busy.
Consider the Benefits and Jump When You Feel It’s Best
Hiring a marketer is a great step for your voiceover business. It means you’re ready to take it to the next level. This may be a scary thing to think about right now because you’ve been used to the status quo with your business. However, risk is sometimes a good thing because it opens doors that could lead you to fantastic opportunities.
Allow yourself to consider hiring a marketer. Just sit with the idea and think about if it would be a good step for your business. Don’t let fear stop you, just pay attention to the possibilities it could have for you. When you’re ready to face those possibilities, you’ll know it’s time to take on all of the benefits a marketer can do for your business.