Pay Per Click is a form of advertising businesses that has been used for a long time. Since millions of people use Google every day to search for whatever they need, business owners want to reach them before they click on the first few websites in the Google search engine results.
What you need to know is that pay per click, or PPC, can be costly. It’s worth it if you’re an established voiceover looking to boost your exposure significantly. It can be a great way to put yourself right in front of other voiceovers who may be trying to get to agents and prospective clients first.
How to Get Started with Pay Per Click for Voiceover Business
You can get started with PPC by doing keyword research with the Google Planner Tool. This will help you see what agents and prospective clients are searching for on Google.
It’s important to pay attention to competition and cost per click when doing your research. Cost per click is how much you’ll pay every single time someone clicks on your Google ad. The competition tells you how many other voiceovers are trying to use it to gain exposure. It’s best to go after low/medium competition keywords with a decent cost per click so that you can get more for your money. As you have more money to invest in your marketing, you can start to move towards the keyword phrases with a higher competition.
Once you have the list of keywords you want to use, you need to go to Google’s ads manager. There you’ll set up your payment method and create the ad. You should use the keyword phrase in the title and description. You have a limited number of characters to use for the description, so your ad should be attractive and concise.
The following is an example of an ad for pay per click for voiceover business promotion. If you wanted to use the keyword phrase “experienced voiceover artist” you can make the title “Hire an Experienced Voiceover Artist” and the description as “Experienced voiceover artist with 10 years in the industry. Award winner.”
Once you have the ad created, you can choose how long you would like to run it for and set up the tracking for it. This will help you gauge which keywords work best for you.
Success in advertising is achieved through trial and error. Try pay per click for voiceover business promotion to see if it works for you. It may be what you need to grow your voiceover business.